It is known that trade fairs are an opportunity that can help you find new suppliers, check the status of your competitors, establish a new network of relationships, and promote yourself. In short, during your participation in one exhibition, you can achieve accomplishments that would have required you weeks or months if you had stayed in your office. And that engagement may even save money – according to the Exhibition Research Center, the cost of finding a potential customer at a trade show is 62% less than the cost of finding one on the ground.
But in order to achieve everything we mentioned above, you must plan this engagement carefully. This means choosing the right exhibition, setting clear goals, creating an effective presentation and promoting your presence there. All this must happen before you arrive at the So, click on the topic below to learn more about how to make the most of your participation in trade fairs.
When you have a list of potential exhibits, ask the following questions to determine if an exhibit is a good fit for your company's purposes:
Is it large enough to attract a sufficient sample of potential suppliers and customers – but not so large that you will find yourself competing with the giants of the sector?
Is it located in a geographically suitable area to attract your clients, whether local, regional or international?
Does the timing of the exhibition enable you to serve the additional clients that you will attract during it and pursue potential opportunities?
Are the exhibition promoters trustworthy?
Does his administration have a documented record of success?
Don't wait until the last minute
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